Alignment Consulting International, LLC
Who We AreOur ValuesOur System ApproachHow We Work with ClientsArticlesClientsCase StudiesContact Us

Who We Are
John A. Chaya
Ben Franklin Technology Partners - Entrepreneurial Advocate of the Year 2006

Mr. Chaya earned a Bachelor of Science degree in Marketing from Seton Hall University in 1967, and a Master of Business Administration (MBA) in Marketing and Industrial Relations from the W. Paul Stillman School of Business at Seton Hall University in 1973. Upon graduation in 1967, he served two years as an Officer in the United States Army, a year as an undercover agent stateside and a year as an Interrogator of Prisoners of War in the Republic of VietNam.

Mr. Chaya started his career with Johnson & Johnson in 1969. His first assignment was with the Chicopee textile division holding positions in both Human Resources and Finance. He moved to the Ortho Diagnostic Systems division in 1972, and in 1974 was part of an acquisition team to purchase a medical instrument division in Massachusetts. Subsequently he held positions in Sales (#2 nationally in 1976 & 1977), Distribution, Product Management and Market Management for this high technology laser hematology blood cell counter. He was product manager for the development and introduction of the most revolutionary product in the cell counter market in over 20 years, the ELT-8 Laser Counter that for the first time offered pathologists a platelet count along with the routine seven red and white cell parameters.

In 1979, Mr. Chaya joined the Cardiology division of Becton-Dickinson, Inc. as Director of Marketing and Sales of their computerized arrhythmia detection and analysis division. These product systems sold for over $1 million per installation, and sued the most sophisticated algorithms for the monitoring and detection of life threatening arrhythmia's in the post myocardial infarction patients. He played a large role in the acquisition and integration of a company in Boca Raton, Florida; and subsequently introduced the first totally computerized 24 hour ambulatory arrhythmia monitoring system to the domestic and international markets in 1982.

In 1983, Mr. Chaya joined the Baker Instruments Corporation, a division of Richardson-Vicks, Inc. as Director of Marketing and Sales for a new generation of clinical chemistry analyzers. In 1984 he was named Vice President of Marketing and Sales for the newly created Monoclonal Antibody Products Division. In this position he was responsible for the strategic and tactical marketing plans for the introduction of these highly successful, advanced technology, medical laboratory tests, and achieved 154% of sales forecast in the first year.

In 1986, Mr. Chaya joined Mainstream Access, Inc., a national restructuring consulting organization as the Director of Entrepreneurial Development working with dislocated executives who wanted to start or purchase businesses. He was appointed Director of the Philadelphia and Lehigh Valley offices in late 1986. The offices were the most profitable of the 13 company offices for both 1987 and 1988.

In 1988, Mr. Chaya formed Performance Resources, a strategic planning, Total Quality Management and Cycle Time Reduction consulting firm based on the platform of research obtained from working with many Fortune 50 companies that failed to realize their strategic goals in the mid to late 1980's…and had to downsize. This platform was based on the premise that the role of organizational leaders is to get Results! The key to the platform is the method to get these Results.

In 1998, Mr. Chaya and two partners founded Alignment Consulting International, to merge the expertise and industry knowledge of the founders. This was driven by a set of values and core services proven to be of benefit to start-up, early development and existing organizations seeking to maximize their impact on the markets they serve. Concentrating primarily in the Middle Atlantic region, ACI has performed projects for organizations in the for-profit, not-for-profit, state government and local development authority market segments.

Combining over sixteen years of corporate experience and twenty-one years of executive level consulting experience, Mr. Chaya has implemented broad based solutions in strategic planning, performance improvement, and cycle time reduction in the engineering, service, manufacturing, food, retail and health care industries.

Mr. Chaya also has extensive background in working with community and religious based not-for-profit organizations in home health care, acute care and nursing home environments to achieve customer focused continuous performance improvement processes, connected with JCAHO accreditation.

He has been a part-time faculty member in the School of Business of The Pennsylvania State University, and an adjunct faculty member for Continuous Quality Improvement at the Seton Hall University graduate schools of Business, Public Administration and Nursing.

Memberships & Affiliations
Lehigh Valley Chamber of Commerce
Schuylkill County Chamber of Commerce-Leadership Presenter
Founding Partner of Alignment Consulting International
Board of Governors-Total Quality Institute
Quality Valley USA Award-Examiner 1993 & 1994, Sr. Examiner 1995-2001
Founder and Chairman-The Executive Forum
Manufacturers Resource Center-Approved Consultant 1993-Present
Ben Franklin Technology Partners-Reviewer and Consultant 2002-Present
Resource Associates Corporation-Certified Facilitator 1988-Present
Board of Directors, Celtic Cultural Alliance
Iacocca Institute, Lehigh University-Manufacturing Leadership Institute Faculty 2006
Ben Franklin Technology Partners- Entrepreneurial Advocate of the Year 2006

James B. Godshall

James Godshall is President of Total Quality Institute, Inc. and a senior partner of Alignment Consulting International. His consulting experience focuses organizations on aligning their business strategies and processes to achieve long-term competitive strength. Working with management and employees at all levels in an organization, Jim has facilitated the development and implementation of strategic and business plans, marketing strategies, customer focused process improvements, cycle time reduction of both business and operating processes, management development from senior management to supervisors, organizational and program assessments, organizational design and Post Merger Facilitation in such diverse industries as healthcare, hospitality, manufacturing, medical products, distribution, government and service.

Prior to his current career, Jim had over 30 years experience in both professional and consumer product industries at the senior executive level.

He began his career with Proctor & Gamble as a territory manager in upstate New York for 4 years before being inducted into the US Army.

Upon his return for active duty he joined a Johnson & Johnson company, Ethicon, Inc., as a sales representative. During his 4 years as a sales representative he won 2 annual awards as being in the top 1% of sales representatives in the company.

Through successive promotions he became a Sales Trainer, Sales Promotion Manager, Advertising Manager, Director of Sales Training and Manpower Development, Director of the Product Specialty Division and VP Sales and Marketing.

During his tenure in each job obtaining measurable results was of importance. Initially the results were of his efforts, but as his responsibilities grew he was able to get results through others. It was his ability to develop loyal teams and to create an environment where others were encouraged to grow and contribute that prompted him to start his own business to help them to become more successful.

In 1987 he collaborated with a colleague to begin Total Quality Institute in Reading Pa. TQI has developed a national network of independent consultants who are recruited and trained to use materials and processes that are designed to assist individuals and organizations to achieve their potential. Today, TQI has 100 plus consultants that are active and contribute to developing a growing national business.

He is a graduate of Bucknell University and has completed postgraduate work at George Washington University. He is an instructor for Achievement Seminars Inc.

Memberships and affiliations include: Association for Quality and Participation, American Society for Quality, GOAL/AQP, Schuykill Chamber of Commerce, Philadelphia Drug Exchange. He served three years as Judge for Quality Valley, U.S.A. Award and two years as judge for the Davis Productivity Award for the State of Florida. Jim serves as an outside member of the Board of Directors for two private corporations.

He has authored and had published a series of manuals and procedures for the successful implementation of continuous quality improvement, which are used internationally. He is a popular professional speaker and a top business consultant and coach.

Kelly A. Rooney
Sr. Associate, Alignment Consulting International

Kelly A. Rooney earned a Bachelor of Science Degree in Marketing from The Pennsylvania State University in 1999. In 2006 Rooney earned her Master of Business Administration with a concentration in Marketing from DeSales University.

Rooney began her career upon graduation in 1999 with Regional Network Communications, Inc. (RNCi) as a Marketing Assistant/Content Coordinator. RNCi, was a privately held company located in Bethlehem, Pennsylvania that developed web communities on the internet consisting of 14 different communities from Bethlehem, Pa to Southern California. Rooney assisted in the maintenance of these web sites by producing content and implementing co-branded websites into the network of community websites such as, Bank Rate Monitor, and Ms. Rooney coordinated all non-profit corporate sponsorships and assisted in the development and execution of print and web marketing campaigns.

In 1999 RNCi strategically shifted its focus to bring user friendly web tools to market so business owners could better manage their web properties and take full advantage of the internet. Rooney was chosen to be apart of this new team, Active Data Exchange, that would develop software products such as a Content Management system, Content Syndication tools, Calendar tools and other easy to use web development products. In 2000 Rooney was promoted to Sr. Project Consultant handling some of the largest and most lucrative clients at Active Data Exchange. During the height of the internet boom Rooney assisted national corporate clients, small local businesses and colleges and universities to develop their web presence using the software provided by Active Data Exchange. Ms. Rooney played an integral role at Active Data Exchange as a Project Manager and assisting with Product Development, Quality Assurance, Marketing, Sales and Customer Service.

In 2001 Ms. Rooney was recruited to work at InteliHealth, Inc., a subsidiary of Aetna US Healthcare that used the Internet to deliver health information to its members and the general public. Rooney was brought onto the InteliHealth team due to her experience in the Internet to work in the Client Services Department to manage the sales and promotion of InteliHealth content on websites across the country. In 2002 Rooney was selected to be a member of a Specialty Product Development team that would revolutionize Aetna, Inc. web products and services. Rooney served on the Advisory Board to the Product Management team in creating an online Health Risk Assessment that would be later integrated into corporate member websites to help corporate clients improve the health of their employees. Assisting in the development, launch and execution of this product was a personal highlight in Rooney's career. Once the product was launch Rooney helped develop the sales and marketing strategy and key measurements to determine the success of the HRA to Aetna's corporate clients. In the execution of this strategy Rooney promoted the HRA product to key Human Resource, Marketing and Medical executives in Fortune 100 and Fortune 500 companies nationwide. Using key promotional and sales techniques first year goals were met in just 8 months from launch of the Health Risk Assessment product. Rooney managed the relationships between such companies as Lockheed Martin, Bank of America, Symantec, Adobe, Brown-Forman and Logan Aluminum to name a few.

In 2004 Rooney returned to Active Data Exchange, Inc. to assist in the Client Services department as a Senior Account Manager handling the sales and project management of existing clients. Rooney, also a key member of the new business development team was responsible for up to 40% of the new business that came into ADE. Rooney managed over 50 accounts making up over 60% of the annual recurring revenue and held over a 90% client retention rate from 2004 to 2006. Rooney joined forces with the Product Development team to develop new and improved software products that would be marketed to Colleges and Universities nationwide. Rooney conducted product sales demonstrations as well as training and education sessions with the marketing/communications and IT staffs to implement and educate end-users about the product. Rooney used her combined skills and experience in sales and marketing as well as product development to assist Active Data Exchange in becoming a leader in its market.

In the summer of 2006 Rooney joined Alignment Consulting International as a Senior Associate. Rooney has over eight years of progressive, professional growth in challenging highly technical industries that demand highly honed creativity, planning, teamwork, marketing and project management skills. She has worked closely with organizations ranging from non-profits to Fortune 100 companies in a vast array of industries. Rooney possesses strong client relationship, marketing and project management skills, and keen insight into the higher education, technical and healthcare industries and demonstrated leadership ability.

Memberships and Affiliations
The Pennsylvania State University Alumni Association
Alpha Kappa Psi Professional Business Fraternity
Lehigh Valley Chamber of Commerce
St. Joseph the Worker Women's Guild Board Member

Powered by Active Data ExchangeThis site is designed by Active Data Exchange, Inc. Copyright © 2006. All Rights Reserved.
Privacy Statement